What’s a single-use virtual card?

An SUVC is a virtual credit card you receive in an email. It includes all the details you expect to find on a regular card so you can process it like you would any other card-not-present transaction on your POS terminal. The difference is, it does not reveal any sensitive information. Instead, it contains a 16-digit card number that is randomly generated when the payment is sent.

Who can process SUVCs?

Any business that accepts credit or debit card payments can also accept single-use virtual cards. To get paid with an SUVC via Melio, you need to accept Mastercard. So, if you’re already set up for card payments, you can easily receive SUVC and keep your existing workflow for incoming payments.

What’s a POS terminal?

A point-of-sale (POS) terminal is a system used for processing credit and debit card transactions. It can be a physical piece of hardware that reads the magnetic strips or contactless component on the card, or a virtual software platform that is typically used by online sellers. Both physical and virtual POS terminals can support card-not-present transactions, where you manually input the card details to process the payment. This is exactly how a single-use virtual card is processed.

How do you process a single-use virtual card?

Follow these steps to process your single-use virtual card payment: When you receive the email notifying you of the payment, click get card details. This will redirect you to Melio’s website where you will be able to view the full card details. Type the required details into your POS terminal and confirm the payment. Be sure to input the exact amount stated on the card, otherwise, your payment will not be processed. Receive instant confirmation through your terminal. Get the money to your bank account according to your POS terms.

Back to Business basics

Business basics

6 min

10 Social Selling Tools Every Small Business Needs

Discover the social selling tools that help your small business build real customer relationships.

Kelly Moser Co-founder and editor at Home & Jet

May 15, 2025 | Updated: Jul 15, 2026

Key takeaways
What is social selling?
Benefits of social selling
What are social selling tools?
What are the best social selling tools for small businesses?
Tips for successful social selling
Start your social selling journey
Social selling tools FAQs

Key takeaways

Choose social selling tools that match your audience and the platforms they already use.
Combine in-app selling features like TikTok Shop and Instagram Shopping with outreach tools like LinkedIn Sales Navigator.
Use social listening and social proof to build trust and turn followers into paying customers.
Start with free plans or trials to test each tool before you commit any budget.

Social selling is a sales and marketing technique that uses the relationships brands build on social platforms to drive sales.

There are a few social selling strategies you could use. You can make sales using tools built into social media channels or promote your offer by creating valuable content that features your products.

There are several benefits of social selling:

Converting followers to customers
Creating more social media posts
Building community connections
Improving your online presence
Enhancing brand awareness
Shortening the sales cycle

All of these benefits ultimately lead to growth in your business’s sales.

Social selling tools are software offerings that support various parts of the social selling process.

Some of this technology is built directly into social media platforms, like Instagram, TikTok, and similar apps. Others are standalone products designed to enhance the tools provided by social platforms.

Social selling tools focus on one-to-one relationships and turning conversations into revenue. Social media marketing tools focus on reach, awareness, and growing your audience.

Let’s take a look at some tools that can help you with social selling success.

1. LinkedIn Sales Navigator

Prospecting on LinkedIn — This tool helps you find and connect with potential prospects on LinkedIn. You can tailor your outreach based on customer insights (interests and activities).

2. HubSpot Sales Hub

Social insights and CRM — This tool integrates with popular social media platforms and delivers valuable insights (read: data) into your customers’ and prospects’ activities. These insights allow you to personalize your outreach campaigns.

3. Hootsuite

Social media management — This tool helps you manage your social media platforms from a single dashboard. It also provides scheduling, analytics, and reporting tools.

Social selling and CRM — In addition to Hootsuite’s features, Sprout Social offers dedicated social selling tools, such as a lead capture form and a social CRM.

5. Salesloft

Sales automation — This tool can automate your sales process, from lead qualification to closing deals. You also get insights into your pipeline so you can focus on the right opportunities.

6. EveryoneSocial

Employee advocacy — EveryoneSocial enables brands to reach more customers on social media by distributing content more broadly.

7. TikTok Shop

In-app selling on TikTok — TikTok Shop is a feature built into TikTok, a popular social media app focused on short-form videos. This social selling tool allows creators to sell products directly in their videos.

8. Instagram Shopping

In-app selling on Instagram — This is a social selling tool fully integrated into the Instagram user experience. It enables users to shop for items with links added to images published on the app.

9. Facebook Shop

In-app selling on Facebook — Another social selling tool from Meta, Facebook Shop is managed in the same suite as Instagram Shopping. However, social selling efforts come via Facebook instead.

10. Vidyard

Video selling — Vidyard is an online video platform that enables users to create powerful sales videos to connect with their audiences more effectively. This platform uses AI video messaging to help you customize your social selling efforts.

Now that you’re more familiar with the best tools for social selling, let’s dive into a few tips for amplifying your efforts.

Study success stories

As mentioned, TikTok has emerged as a powerhouse for social selling thanks to its vast, engaged audience. TikTok’s unique platform allows businesses to create engaging content that resonates with viewers, turning followers into customers.

A prime example is SoFi, a personal finance company that leverages TikTok to showcase its services. It demonstrates how effective TikTok can be in promoting financial services in an accessible and relatable way.

For instance, SoFi uses TikTok to demystify financial terms by explaining the difference between APY and interest rates. This engaging strategy showcases their services, educates the audience, and has helped garner more than 175,000 followers.

Streamline team communications

Since social selling requires collaboration from several departments, it’s crucial to streamline team communication to enhance productivity and cohesion. Integrating an employee communication app is valuable for effective collaboration within small businesses. It provides a centralized platform for team members to connect, share ideas, and collaborate on sales strategies.

Social listening means diving into the comments, threads, and chat feeds where your audience talks about your brand or product. Reviewing those interactions gives you valuable insights. Use them to improve your offer or sharpen your messaging so you connect better with your community.

Another great way to build trust and increase sales is to incorporate social proof into your social media content. This could include reviews, testimonials, and demos from happy clients.

Social proof and other user-generated content are valuable because they give your brand legitimacy and reassure potential customers about the quality of your product.

With so many great social selling tools available, it’s time to level up your sales and marketing by tapping into social channels. Which tools and channels you use depend on your brand and your audience, so it’s worth exploring different options to find the tech stack that works best for you.

The right social selling tools help you win customers and keep better control of your cash flow. When you’re ready to manage the money side with less stress, Sign up for Melio.

Social selling tools include social listening apps, customer relationship management software, direct messaging platforms, and analytics dashboards. Together they help you find buyers and build trust.

Yes, many tools offer free plans or trials. Free options are a smart way to test what works before you pay.

Social selling builds one-to-one relationships that lead to sales. Social media marketing focuses on reach and awareness across a wider audience.

LinkedIn works well for business-to-business selling, while Instagram and Facebook suit business-to-consumer brands. The best platform is where your customers already spend time.

*This guide is intended for informational purposes only and is not intended as financial advice.

**Melio does not provide legal, tax or accounting advice, and you should consult with a professional advisor before making any financial decisions.

Financial literacy

5 min

How To Separate Your Business And Personal Finances

Protect your personal assets and simplify tax time by keeping business and personal finances apart.

Sep 22, 2022

A woman using a calculator and laptop to manage accounts payable for her small business.

Financial literacy

22 min

What Is Accounts Payable? The Ultimate Guide for SMBs

Learn what accounts payable is and how to manage it to protect your cash flow and keep vendors happy.

Jun 5, 2023

A small business owner using a laptop and tablet to manage AP and AR.

Financial literacy

8 min

How AI Redefines Accounts Payable And Receivable Processes

See how AI makes accounts payable and receivable faster, simpler, and less prone to costly errors.

Sep 6, 2023

10 Social Selling Tools Every Small Business Needs